Friday 19th March 2010
This day we had another group meeting with our fellow peers, and discussed more Ideas. We then decided to note down every Idea for all of our main concepts.
VIDEO REMIX
Remixing vedios and sounds from the daily grid on the workplace to replace with the fun and bright images of helping people due to my 10 days.
PROJECTIONS
Project Images onto office blocks
Show people what they are missing-what they can do to help
My 10 days-10 things you can do before you die-linked in
Do something you really want to do and combine it with helping people
Get out of mundane
Leave work for a fresh start
Get to do stuff you really want to do
Help people instead
Sponsorship?
Swimming with Dolphins
Great Wall etc......
Viral Video
Pictures
Website
Screen-saver
Do what you want, raise money for charity and GET PAID!
DECORATING TREES
One tree - linking to logo-
Adam + Eve =Temptation...but GOOD
Boxes hanging from tree
(10 reasons for leaving work for 10 days)
Put in Office space - Fenchurch street?
- Trafalgar square?
- Embankment?
Signs Saying 'Pick Me'
People see it on their lunch break
Pick up info and then tell people about it
Make reactions to it via a viral video for facebook/youtube etc
1 seed 1000 routes
branch out etc......
Friday, 19 March 2010
Thursday 18th March 2010
Thursday 18th March 2010
This day we collaborated with Andy Warrender and Charlotte Trimm to experiment with a public display, we wrapped a tree in the My 10 days colours!
Will be linked to youtube soon :)
This day we collaborated with Andy Warrender and Charlotte Trimm to experiment with a public display, we wrapped a tree in the My 10 days colours!
Will be linked to youtube soon :)
Tuesday 16th March 2010
Tuesday 16th March 2010-Group Meetings
This day we just showed our ideas to a selection of students to see what they thought.
This is the feedback we recived from it:
Get video into Odeon?
Ring companies for free stuff?
Second of time-make up 10 days?
10 days
Disseminated networking
Unique
fFexible hours
Profession
Try and get free stuff?
This day we just showed our ideas to a selection of students to see what they thought.
This is the feedback we recived from it:
Get video into Odeon?
Ring companies for free stuff?
Second of time-make up 10 days?
10 days
Disseminated networking
Unique
fFexible hours
Profession
Try and get free stuff?
Monday 15th March 2010
Monday 15th March 2010
Just a meet and brainstorm of Ideas at Sams house before she had to go to work.
(sams notes)
Scientific effect of why you feel good? ----Super heroes? ---- video mix-tape?
TREE IDEA
Donate money/trees
10 days in a row
Saying about info
10 reason?
Tax deductible - trees/printing.....putting boxes in trees in/around London displaying information on My 10 Days.
1 seed 1000 roots
The apple doesn't fall far from the tree
Be a hero
Branch out-Grown Roots?
Stuck in the mud/Get your hands dirty
Get stuck in
Get your seed planted in charity
'Leaf' work alone
PROJECTIONS
Words
Pictures of places
Onto building etc
Showing people what they are missing
Tag lines=16000 reasons to leave your job for 10 days-PAID
Need an excuse to get away?
FAG BREAK
Something to look at your fag break?
Interactive?
MAIN IDEAS
Tax deductible
Superman - Becoming a hero
Trees - Putting them in an area ADAM+EVE TREE OF TEMPATION
10 Things to do before you die
Projections
Just a meet and brainstorm of Ideas at Sams house before she had to go to work.
(sams notes)
Scientific effect of why you feel good? ----Super heroes? ---- video mix-tape?
TREE IDEA
Donate money/trees
10 days in a row
Saying about info
10 reason?
Tax deductible - trees/printing.....putting boxes in trees in/around London displaying information on My 10 Days.
1 seed 1000 roots
The apple doesn't fall far from the tree
Be a hero
Branch out-Grown Roots?
Stuck in the mud/Get your hands dirty
Get stuck in
Get your seed planted in charity
'Leaf' work alone
PROJECTIONS
Words
Pictures of places
Onto building etc
Showing people what they are missing
Tag lines=16000 reasons to leave your job for 10 days-PAID
Need an excuse to get away?
FAG BREAK
Something to look at your fag break?
Interactive?
MAIN IDEAS
Tax deductible
Superman - Becoming a hero
Trees - Putting them in an area ADAM+EVE TREE OF TEMPATION
10 Things to do before you die
Projections
Friday 12th March 2010
Firday 12th March 2010
Met up with various groups and discussed our ideas on what we feel the general feedback was of Still waters run deep.
(I haven't put my notes up, they're pretty boring.)
Then, we were at Sam's house discussing ideas. Here is a brief version of her notes as there were many!
10 days - contact charitys every 10 days?
- stories?
- seeing all about it?
- Epsom paper
- Daily Mail - or other newspapers
- co-operate responsibility
Email them - approach them
Email - Digital space
- Vedio
Ask people to print them for free?
BRAINSTORM
Way to get Message for Free
Projections
Something big and bold - Act of doing something?
Word of mouth
Vedio - make sense of campeign
Grafitti?
Web
Email
Getting People Involved
Testimonial Vedios? -one every 10 days?
- getting everyone invoved, what its like to take 10 days off
'My 10 Days Experiance' - Projecting
10 things to do before you die
get out of the mundane
see the world
experience life
10 things to do:
Swimming with dolphins
Great wall of China
Safari -Africa
Sky diving
Bungy jump
Runs
Making up events
Scuba-dive
Kilimanjaro
Orient Express
White Water Rafting
SOUND
Office, reppatition, keys, writing, computer, beeping, fax machine.... Name something, people want to join = 10 days off!
Met up with various groups and discussed our ideas on what we feel the general feedback was of Still waters run deep.
(I haven't put my notes up, they're pretty boring.)
Then, we were at Sam's house discussing ideas. Here is a brief version of her notes as there were many!
10 days - contact charitys every 10 days?
- stories?
- seeing all about it?
- Epsom paper
- Daily Mail - or other newspapers
- co-operate responsibility
Email them - approach them
Email - Digital space
- Vedio
Ask people to print them for free?
BRAINSTORM
Way to get Message for Free
Projections
Something big and bold - Act of doing something?
Word of mouth
Vedio - make sense of campeign
Grafitti?
Web
Getting People Involved
Testimonial Vedios? -one every 10 days?
- getting everyone invoved, what its like to take 10 days off
'My 10 Days Experiance' - Projecting
10 things to do before you die
get out of the mundane
see the world
experience life
10 things to do:
Swimming with dolphins
Great wall of China
Safari -Africa
Sky diving
Bungy jump
Runs
Making up events
Scuba-dive
Kilimanjaro
Orient Express
White Water Rafting
SOUND
Office, reppatition, keys, writing, computer, beeping, fax machine.... Name something, people want to join = 10 days off!
Tuesday 9th March 2010 (Meeting the Client)
Tueaday 9th March 2010MEETING THE CLIENT!
(Sams Notes)
Due to experience-can take 10 days off
Soft power
Was born from this
No money-no branding
Volunteers?
Internet?
Challenge – Young people
- Hungry to see work
- Not got a gap year?
- Lobby boss?
Social media
P.R./Press Release LOCAL PAPER?
Marketing
Networking (facebook) Rage against the Machine
Breast Cancer
CSR Strategy
Awareness 20-35 years
Tone of Voice-Friendly
Sponsorship?
Social Media-Paperless as Possible
BNI
Redundancy (my 10 days?) 3rd sector agency
Reward Service – My 10 days as a REWARD
TIPS ON GETTING A JOB!
NETWORKING – getting alliances
Portfolio-Keep Feedback
Be brave
How you can help them
Start a conversation
Employers – ‘Organized volunteering’, ‘Just Giving’
Portfolio build a NEW database
(Sams Notes)
Due to experience-can take 10 days off
Soft power
Was born from this
No money-no branding
Volunteers?
Internet?
Challenge – Young people
- Hungry to see work
- Not got a gap year?
- Lobby boss?
Social media
P.R./Press Release LOCAL PAPER?
Marketing
Networking (facebook) Rage against the Machine
Breast Cancer
CSR Strategy
Awareness 20-35 years
Tone of Voice-Friendly
Sponsorship?
Social Media-Paperless as Possible
BNI
Redundancy (my 10 days?) 3rd sector agency
Reward Service – My 10 days as a REWARD
TIPS ON GETTING A JOB!
NETWORKING – getting alliances
Portfolio-Keep Feedback
Be brave
How you can help them
Start a conversation
Employers – ‘Organized volunteering’, ‘Just Giving’
Portfolio build a NEW database
Monday 8th March 2010
Monday 8th March
1. Met at Uni for talk on the unit and were told which briefs we had to do
2. Made a research portfolio on the brief and the client ready to meet them the next day
(Sam's Notes)
• Edited joint portfolio
• Project management
• 4 presentation boards + presentation?
*ASK AT LEAST ONE QUESTION*
Before client brief – Questions (lots)
- Observing the meetings
Clarification of the brief
Letter – 1A4
Putting the conversation with client into writing. Identifying changes/additions to brief. Ensuring all clear requirements reducing risk on our part.
Project management
• The Brief
• Clarification of the Brief (latter)
• Gant chart (for tutors)
• Record of every tutor and client meeting
• Proposal (1A4 at END)
• Joint Portfolio
• What else to include from research?
80/20 rule?
Decide
Write it down
Set deadline
List everything you think you need to do.
Action plan
• Plan work
• Work back from deadline
• Break down so tasks are bite-size
• Add in everything you think you need to do
• Build up time for Murphy’s law
Time management-Peer evaluation
Analysis
Why, what, where, is it appropriate? Target audience? Tone of voice? Comparison with? Self reflection?
Still Waters Run Deep Notes
Lee Stevans - Gets and keeps clients
Gary Lin - Head of Design
Simon Aronson - Web technology
Anna - Designer
Anita Brightley-Hodges - Head/founder/creator director - also of My 10 days
Photography
Grids
Cropped Photography
1. Met at Uni for talk on the unit and were told which briefs we had to do
2. Made a research portfolio on the brief and the client ready to meet them the next day
(Sam's Notes)
• Edited joint portfolio
• Project management
• 4 presentation boards + presentation?
*ASK AT LEAST ONE QUESTION*
Before client brief – Questions (lots)
- Observing the meetings
Clarification of the brief
Letter – 1A4
Putting the conversation with client into writing. Identifying changes/additions to brief. Ensuring all clear requirements reducing risk on our part.
Project management
• The Brief
• Clarification of the Brief (latter)
• Gant chart (for tutors)
• Record of every tutor and client meeting
• Proposal (1A4 at END)
• Joint Portfolio
• What else to include from research?
80/20 rule?
Decide
Write it down
Set deadline
List everything you think you need to do.
Action plan
• Plan work
• Work back from deadline
• Break down so tasks are bite-size
• Add in everything you think you need to do
• Build up time for Murphy’s law
Time management-Peer evaluation
Analysis
Why, what, where, is it appropriate? Target audience? Tone of voice? Comparison with? Self reflection?
Still Waters Run Deep Notes
Lee Stevans - Gets and keeps clients
Gary Lin - Head of Design
Simon Aronson - Web technology
Anna - Designer
Anita Brightley-Hodges - Head/founder/creator director - also of My 10 days
Photography
Grids
Cropped Photography
Thursday 4th March 2010
Thursday 4th March
Decided on our choice of briefs/which order they should go in
Decided on our choice of briefs/which order they should go in
Monday, 15 March 2010
The top ten viral ad campaigns
The internet has revolutionised a plethora of pastimes: the way people communicate, find dates, commit crimes, you name it, (Rhys Blakely writes). But the business of selling stuff and of building brands continues to see one of the most radical tranformations.
At the cutting edge is the viral campaign; the short video clip that is so compelling much of an advertiser’s work is done for them when their prospective customers forward it to their contacts quickly building up an audience of millions.
A whole new industry has sprung up, dedicated to unravelling what makes viral ads infectious. GoViral, for instance, specialises in launching viral campaigns – in part by ”seeding” clips on the web in places where they are picked up by the online populace.
What once was much a matter of luck is slowly being transformed into a science. Jimmy Maymann, the group’s chairman, has built a polling system, ”which every campaign is taken through prior to launch in order ensure virality”.
The ideal campaign is edgy, surprising, original, erotic and emotional – and taps into popular culture, he says. His system attempts to quantify these elements.
Below, Mr Maymann presents ten of the richest viral videos on the web today.
NIKE
This clip is one of the all time greatest virals ever, with more than 50 million views globally. Featuring world famous soccer star Ronaldinho hitting the crossbar no less than four times, without the ball touching the floor. The creative material is from Framfab, in Denmark. The product on display is the Nike R10 football boot. A massive discussion on whether the clip was actually real or computer edited drove millions of interested viewers to the campaign.
Framfab won two Gold Lions on the Cannes Lions Festival for the campaign. The other winning clip was The Chain, a user generated initiative, consisting of more than 500 user uploaded soccer sequences edited together as one long clip of soccer celebration.
To watch the ads click here:
http://www.youtube.com/watch?v=lsO6D1rwrKc
http://nikefootball.nike.com/nikefootball/siteshell/index.jsp#,en,0;chainmix
AGENT PROVOCATEUR
Kylie Minogue rides a velvet bucking bronco wearing nothing but lingerie from Agent Provocateur.
This video was originally meant for a cinema audience, but after being judged too explicit it went viral and started spreading aggressively throughout the internet.
The video is completely in harmony with the Agent Provocateur corporate vision to provoke and create controversy, which it most definitely did, with more than 360 million views – and still counting – more than five years after its release.
http://uk.youtube.com/watch?v=HztQbRpKcMo
JOHN WEST SALMON
A John West employee fights a grizzly bear off to land a fish – just to go that extra mile for quality. Obviously, it is set up, but with costumes from the Jim Henson Creature Shop it looks surprisingly real, until the bear starts throwing Kung Fu tricks at the “fisherman”.
An unusual viral, it created more than 300 million views and has won ten awards, including Best Commercial of the Year from British Television Advertising Awards and a Gold Lion at the Cannes Lions Festival, 2001. Executed by Leo Burnett, the viral brings together the best of advertising and content in one.
http://www.youtube.com/watch?v=zOpKFPEah3E
QUICKSILVER DYNAMITE SURFING
How to go surf in a country without waves: a group of young men throw a bundle of dynamite into an urban lake. Whether the clip was real or not was never really discovered, a factor that itself garnered attention.
The creative agency was Danish Saatchi & Saatchi and the client was Quiksilver, trying to create positive brand awareness in Scandinavia. It has so far been watched by more than 20 million people. Four days after launch, it appeared on approx. 95 per cent of all surfer related websites. The viral won a Silver award at this year’s Cannes Lions.
http://uk.youtube.com/watch?v=6xfBNxNds0Q
BIG AD
The Carlton Draught Big Ad is an award-winning advertisement for Carlton Draught created by George Patterson and Partners (Young & Rubicam) of Melbourne, which used viral marketing techniques before being released on television.
The advertisement was released on the internet two weeks before being shown on television. Just 24 hours after release, the Big Ad had been downloaded 162,000 times and within two weeks it had been seen by over one million viewers in 132 countries. That number has since grown at least twentyfold. The viral release of the Big Ad was in fact so successful that the television media budget was reduced for fears the ad would be overexposed.
http://uk.youtube.com/watch?v=aWDNy43ATjc
TROJAN GAMES
In 2003, to launch Trojan Condoms in the United Kingdom, the "official" web site for the so-called "Trojan Games" was created with several clips by UK-based The Viral Factory.
The campaign received several awards including best online creative of the year in the Creative Showcase and also a Gold Lion at the 51st International Advertising Festival in Cannes.
The site, and especially the associated video clips, were quite popular, having been viewed 35 million times. Now four years old the site is still active.
http://uk.youtube.com/watch?v=AbTSmOS_m6Q
DOVE EVOLUTION
Already a classic, even though it is one of the newest campaigns in this selection. Ogilvy & Mather, Toronto, used time-lapse photography to show the transformation of an normal woman into a glamorous billboard model using beauty stylists and Photoshop enhancements. The clip was released under the slogan “No wonder our perception of real beauty is distorted”.
Dove Evolution took top honours in both the Cyber and Film categories on this year’s Cannes Lions pointing to the colliding worlds of consumer-powered digital distribution and brand building. It's the first time in the festival's history that the same execution won in both categories, an even more impressive achievement if you consider that this huge success was almost single-handedly was achieved using online seeding. Only very few times has the commercial been aired on television.
It is fast becoming one of the most watched videos on the internet. In the two years since Dove decided to brand itself as the beauty company that celebrates real beauty that strategy has rewarded the company with double digit sales increases.
http://uk.youtube.com/watch?v=iYhCn0jf46U
BERLITZ – WHAT ARE YOU ZINKING ABOUT?
A viral video campaign featuring a language difficulty in a European coastguard station.
The ad was developed by BTS United Oslo, and originally pointed to a web site where people could download it and send it to their friends, as well as navigating through to Berlitz Norway. The response was so large that Berlitz was forced to shut down the site.
By now - more than a year after the launch of the viral - the clip is represented in more than hundred versions on Youtube alone.
http://www.youtube.com/watch?v=FrYRY6kx550
DIET COKE & MENTOS BY EEPYBIRD.COM
This campaign was never planned, neither by The Coca Cola Company nor Mentos. It started out as an experiment by Eepybird with a video showing two men adding Mentos tablets to a Diet coke. Watch to see the results. Several videos resulted, which makes it difficult to estimate exactly how many views the campaign has generated so far. But a qualified guess would be more than 50 million in total, including both the original and all the user generated videos.
This very unofficial campaign has generated loads of PR and causing thousands of consumers to contribute with their own eruption videos. Much of the hype around it was caused by statements whether or not it would be dangerous, or even lethal, to actually drink a Diet Coke and eat Mentos at the same time.
Eepybird’s website
Spoof site
MARK ECKO – STILL FREE
The best virals usually lead to massive attention and, in some cases, controversy and outrage. This is exactly what happened to Mark Ecko. Having started several enterprises around the hip/hop, skater and style scene, Ecko decided to create a ideological statement on the First Amendment. He filmed a session of himself ”tagging” Air Force One and used the following hype to explain why. Did he really spray grafitti on the President’s jet? Judge for yourself by following the link below.
The Still Free campaign has generated several million views worldwideThe US authorities felt compelled to investigate whether it was ”real”. The video was rewarded several awards at the International Advertising Festival in Cannes, 2006 including the famous and very difficult to achieve Grand Prix award in the Viral Marketing category.
www.stillfree.com
At the cutting edge is the viral campaign; the short video clip that is so compelling much of an advertiser’s work is done for them when their prospective customers forward it to their contacts quickly building up an audience of millions.
A whole new industry has sprung up, dedicated to unravelling what makes viral ads infectious. GoViral, for instance, specialises in launching viral campaigns – in part by ”seeding” clips on the web in places where they are picked up by the online populace.
What once was much a matter of luck is slowly being transformed into a science. Jimmy Maymann, the group’s chairman, has built a polling system, ”which every campaign is taken through prior to launch in order ensure virality”.
The ideal campaign is edgy, surprising, original, erotic and emotional – and taps into popular culture, he says. His system attempts to quantify these elements.
Below, Mr Maymann presents ten of the richest viral videos on the web today.
NIKE
This clip is one of the all time greatest virals ever, with more than 50 million views globally. Featuring world famous soccer star Ronaldinho hitting the crossbar no less than four times, without the ball touching the floor. The creative material is from Framfab, in Denmark. The product on display is the Nike R10 football boot. A massive discussion on whether the clip was actually real or computer edited drove millions of interested viewers to the campaign.
Framfab won two Gold Lions on the Cannes Lions Festival for the campaign. The other winning clip was The Chain, a user generated initiative, consisting of more than 500 user uploaded soccer sequences edited together as one long clip of soccer celebration.
To watch the ads click here:
http://www.youtube.com/watch?v=lsO6D1rwrKc
http://nikefootball.nike.com/nikefootball/siteshell/index.jsp#,en,0;chainmix
AGENT PROVOCATEUR
Kylie Minogue rides a velvet bucking bronco wearing nothing but lingerie from Agent Provocateur.
This video was originally meant for a cinema audience, but after being judged too explicit it went viral and started spreading aggressively throughout the internet.
The video is completely in harmony with the Agent Provocateur corporate vision to provoke and create controversy, which it most definitely did, with more than 360 million views – and still counting – more than five years after its release.
http://uk.youtube.com/watch?v=HztQbRpKcMo
JOHN WEST SALMON
A John West employee fights a grizzly bear off to land a fish – just to go that extra mile for quality. Obviously, it is set up, but with costumes from the Jim Henson Creature Shop it looks surprisingly real, until the bear starts throwing Kung Fu tricks at the “fisherman”.
An unusual viral, it created more than 300 million views and has won ten awards, including Best Commercial of the Year from British Television Advertising Awards and a Gold Lion at the Cannes Lions Festival, 2001. Executed by Leo Burnett, the viral brings together the best of advertising and content in one.
http://www.youtube.com/watch?v=zOpKFPEah3E
QUICKSILVER DYNAMITE SURFING
How to go surf in a country without waves: a group of young men throw a bundle of dynamite into an urban lake. Whether the clip was real or not was never really discovered, a factor that itself garnered attention.
The creative agency was Danish Saatchi & Saatchi and the client was Quiksilver, trying to create positive brand awareness in Scandinavia. It has so far been watched by more than 20 million people. Four days after launch, it appeared on approx. 95 per cent of all surfer related websites. The viral won a Silver award at this year’s Cannes Lions.
http://uk.youtube.com/watch?v=6xfBNxNds0Q
BIG AD
The Carlton Draught Big Ad is an award-winning advertisement for Carlton Draught created by George Patterson and Partners (Young & Rubicam) of Melbourne, which used viral marketing techniques before being released on television.
The advertisement was released on the internet two weeks before being shown on television. Just 24 hours after release, the Big Ad had been downloaded 162,000 times and within two weeks it had been seen by over one million viewers in 132 countries. That number has since grown at least twentyfold. The viral release of the Big Ad was in fact so successful that the television media budget was reduced for fears the ad would be overexposed.
http://uk.youtube.com/watch?v=aWDNy43ATjc
TROJAN GAMES
In 2003, to launch Trojan Condoms in the United Kingdom, the "official" web site for the so-called "Trojan Games" was created with several clips by UK-based The Viral Factory.
The campaign received several awards including best online creative of the year in the Creative Showcase and also a Gold Lion at the 51st International Advertising Festival in Cannes.
The site, and especially the associated video clips, were quite popular, having been viewed 35 million times. Now four years old the site is still active.
http://uk.youtube.com/watch?v=AbTSmOS_m6Q
DOVE EVOLUTION
Already a classic, even though it is one of the newest campaigns in this selection. Ogilvy & Mather, Toronto, used time-lapse photography to show the transformation of an normal woman into a glamorous billboard model using beauty stylists and Photoshop enhancements. The clip was released under the slogan “No wonder our perception of real beauty is distorted”.
Dove Evolution took top honours in both the Cyber and Film categories on this year’s Cannes Lions pointing to the colliding worlds of consumer-powered digital distribution and brand building. It's the first time in the festival's history that the same execution won in both categories, an even more impressive achievement if you consider that this huge success was almost single-handedly was achieved using online seeding. Only very few times has the commercial been aired on television.
It is fast becoming one of the most watched videos on the internet. In the two years since Dove decided to brand itself as the beauty company that celebrates real beauty that strategy has rewarded the company with double digit sales increases.
http://uk.youtube.com/watch?v=iYhCn0jf46U
BERLITZ – WHAT ARE YOU ZINKING ABOUT?
A viral video campaign featuring a language difficulty in a European coastguard station.
The ad was developed by BTS United Oslo, and originally pointed to a web site where people could download it and send it to their friends, as well as navigating through to Berlitz Norway. The response was so large that Berlitz was forced to shut down the site.
By now - more than a year after the launch of the viral - the clip is represented in more than hundred versions on Youtube alone.
http://www.youtube.com/watch?v=FrYRY6kx550
DIET COKE & MENTOS BY EEPYBIRD.COM
This campaign was never planned, neither by The Coca Cola Company nor Mentos. It started out as an experiment by Eepybird with a video showing two men adding Mentos tablets to a Diet coke. Watch to see the results. Several videos resulted, which makes it difficult to estimate exactly how many views the campaign has generated so far. But a qualified guess would be more than 50 million in total, including both the original and all the user generated videos.
This very unofficial campaign has generated loads of PR and causing thousands of consumers to contribute with their own eruption videos. Much of the hype around it was caused by statements whether or not it would be dangerous, or even lethal, to actually drink a Diet Coke and eat Mentos at the same time.
Eepybird’s website
Spoof site
MARK ECKO – STILL FREE
The best virals usually lead to massive attention and, in some cases, controversy and outrage. This is exactly what happened to Mark Ecko. Having started several enterprises around the hip/hop, skater and style scene, Ecko decided to create a ideological statement on the First Amendment. He filmed a session of himself ”tagging” Air Force One and used the following hype to explain why. Did he really spray grafitti on the President’s jet? Judge for yourself by following the link below.
The Still Free campaign has generated several million views worldwideThe US authorities felt compelled to investigate whether it was ”real”. The video was rewarded several awards at the International Advertising Festival in Cannes, 2006 including the famous and very difficult to achieve Grand Prix award in the Viral Marketing category.
www.stillfree.com
Create a Customized Screensaver
I must say that I'm surprised that this viral trick is not used more. It can be very useful, especially if you have a site that is geared towards entertainment.
The idea behind this is to create a simple screensaver that promotes your site and then offer free downloads to your visitors. Imagine thousands and thousands of people flashing your site's address across their PC screens.
Now, you may ask, "Why would someone want to download a screensaver advertising my site?" Well, that's a good question and the answer is you have to make the screensaver appeal to them.
For example, I used this concept on a site I owned a few years ago. It was a website about the NBC soap opera Days of Our Lives. I created a screensaver that rotated pictures from the cast.
I bought a simple screensaver creation program from a company called CustomSavers.com (no longer exists). The software was very easy and it automatically creates a simple executable (.exe) file that you upload to your website for your visitors to download.
To promote my site, I created a simple JPEG image ad for my website that rotated along with the pictures of the cast. The program also imbeds your website address in the control panel of the screensaver so when people adjust the settings your link is displayed.
The nice thing about this viral marketing tool is that your visitors do all the work. ;) Screensavers are fun so people enjoyed telling their friends about it. In no time, my site was getting instant exposure thanks to the numerous Days of Our Lives fans that helped spread the word.
In order for this to be effective, it's important to create a screensaver that relates to the theme of your site.
For example, if your site is about gardening and you offer a screensaver with pictures of birds, it may not go over as well because that's not what your audience came to your site for. Offer a screensaver that relates to what your site is about.
To get your own custom screensaver program, visit Yahoo.com
The idea behind this is to create a simple screensaver that promotes your site and then offer free downloads to your visitors. Imagine thousands and thousands of people flashing your site's address across their PC screens.
Now, you may ask, "Why would someone want to download a screensaver advertising my site?" Well, that's a good question and the answer is you have to make the screensaver appeal to them.
For example, I used this concept on a site I owned a few years ago. It was a website about the NBC soap opera Days of Our Lives. I created a screensaver that rotated pictures from the cast.
I bought a simple screensaver creation program from a company called CustomSavers.com (no longer exists). The software was very easy and it automatically creates a simple executable (.exe) file that you upload to your website for your visitors to download.
To promote my site, I created a simple JPEG image ad for my website that rotated along with the pictures of the cast. The program also imbeds your website address in the control panel of the screensaver so when people adjust the settings your link is displayed.
The nice thing about this viral marketing tool is that your visitors do all the work. ;) Screensavers are fun so people enjoyed telling their friends about it. In no time, my site was getting instant exposure thanks to the numerous Days of Our Lives fans that helped spread the word.
In order for this to be effective, it's important to create a screensaver that relates to the theme of your site.
For example, if your site is about gardening and you offer a screensaver with pictures of birds, it may not go over as well because that's not what your audience came to your site for. Offer a screensaver that relates to what your site is about.
To get your own custom screensaver program, visit Yahoo.com
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